August 29, 2007
Recently, I worked with "Sarah," an hebalist who asked me to review a "corporate identity" proposal she received from a graphics artist. The proposal was for $9,000 to create a logo, business cards, brochure, letterhead and other collateral materials. That’s a lot of money, but the bigger issue for Sarah was whether she knew herself [...]
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August 28, 2007
Riding high on the success of the Pirates of the Caribbean movie series, The Walt Disney Company last year dumped several high level executives who were responsible for labor intensive projects that did not result in lucrative licensing deals. In June 2007, the third installment in the Pirates series took in $43.2 million worldwide in [...]
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