Yesterday, I spoke with you about using your photo as your avatar. On FaceBook, a few people raised the issue of using your logo or product photo, instead of a photo of you. My opinion from a business perspective is that, no matter what you sell, a clear, appealing photo of you is always a good avatar option. If you are a celebrity, public figure, or whatever, then a photo of you is the preferred avatar. But if you make products to sell to the public, you can use a photo of you, a photo of your logo, a photo of your products or a combination of all three.(More on that below.)
Whatever you use, it should represent your business well. It should be relevant to your business, and it should be clear, inviting and appealing. No blurry picture of sugar scrub with a barely legible label. No photos that are not crisp and clear. No photos that are so tiny that, even when enlarged, you cannot see them. No fuzzy logos or logos that look like your toddlers drew them (unless of course that’s part of the brand).If you do not have a clear and crisp logo, and you do not have a clear and product photo, then do what I suggested yesterday and use a photo of you until you have a nice logo or product photo to represent your business well.
For a super good example of an IBN member who uses a graphic displaying her logo, her products and her beautiful smiling face, check out Emily Caswell’s GCDSpa’s FaceBook Page. Emily changes her avatar often, so be sure to browse the album containing profile pictures to see several examples. You’ll find a few of my favorites here and here. And by the way, while you’re there, check out the beautiful cover photos Emily uses at her page. Notice how bright, clear, and crisp they are.
If you’d like to see the FaceBook Discussion and add your own questions and comments, click here.
You can do this!