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How “Comment Blogging” Expands Your Sphere of Influence

by Donna Maria

Publishing comments at influential blogs in your field can help expand your sphere of influence efficiently and effectively. I call this “comment blogging” (I think I made up that phrase?), and I do it regularly. If done over a period of time, comment blogging can result in new client prospects, exciting collaborations and valuable features at other people’s blogs.

No doubt you’ve been encouraged to increase traffic to your blog by contributing blog comments that link back to you. This is great, just be sure your comments always add something of value to the discussion.
Sharing a vanilla comment is good if that’s all you have to say. But when you come across an issue that you feel passionately about, or about which you have some expertise, sharing in more detail can boost your credibility and encourage others to connect with you.

For example, if you have a unique opinion on a particular topic, share your viewpoint and back it up with examples and/or statistics. Disagreement with other posters can also make a valuable contribution, so long as it’s fact-based and you are not rude or insulting.

Provide comments that provoke genuine thought and conversation. As you do this, you will find that certain blogs begin to stand out as places where your comments are acknowledged and well received. From time to time, you may even find that your comment is so substantive that it forms the basis for a brand new post at your own blog.

Comment Areas Are Communities

Blog comment areas are increasingly becoming communities in their own right. With comment systems like Intense Debate, Disqus (which I use and highly recommend) and BackType, you can reply to specific people in a threaded format, and you can “like” and “unlike” their comments. You can even sometimes check a box to subscribe by email or RSS (as you can at the bottom of this post) to be notified when others comment on your comment. This is useful if you want to supplement your comment or otherwise continue the conversation.

With Disqus (and perhaps others), you can even link directly to a comment, and share it on Twitter and FaceBook! Here’s an example of how I did this recently.

Some new comment tools allow you to create aggregate comments from across the Web and make it available at a profile page! Here’s an example of one of mine. This makes it easy and efficient for you to leave your digital footprints, which of course lead straight to you and the products and services you offer.

Next time you are unable to think of anything to blog about, try comment blogging! Over time, you’ll build your platform and expand your sphere of influence. Plus, you’ll be collecting new ideas for topics of discussion at your own blog!

Question: What do you think? Have you tried “comment blogging?” Would you try it?

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posted on February 5, 2010 ·

Facebook comments:

  • whitneytrujillo

    Great points. I completely agree on how valuable comment blogging really can be. I have found several like-minded people through blog comments and have connected with them. Thanks!

  • http://floors-walls-ceilings.blogspot.com/ Floors-Walls-Ceilings

    Great post. I have left comments in posts relating to home decorating, and in return I have seen an increase in traffic on my own blog. Some blogs don't add a “nofollow” tag to links within comments, so that's an added bonus of SEO link juice!

  • ritaashley

    Well said. My blog attracts generic comments like, “I like your blog” and “Just what I needed, your research is great.” Comments that have no substance and which come in profusion. I couldn't understand why I'd get so many of these until now. Folks just want to see their name in lights. I delete all of them because they contribute nothing. I cherish those which add value and rarely delete them even after a few years.

    Thanks for the info. Since I frequently advise clients to create their own blog, yours will be a link I include in their tutorial.
    Best, Rita Ashley
    Job Search Coach
    Twitter: Jobsearch4execs
    http://www.jobsearchdebugged.com/blog

  • http://www.foodbanknyc.org/blog/ Daniel Buckley

    Great post. Very concise and clear. I run the blog for the Food Bank For New York City, and would love to hear about strategies to encourage commenting, especially for nonprofits. Anyone have any tips or articles/posts to refer me to? Thanks!

  • http://blog.criticalresults.com/ Mark W. Schumann

    If your contribution is really germane to the blog you're commenting on, it's sometimes helpful to include a link to your own blog post on a closely related topic. Use judgement of course.

  • http://www.cheaprevolution.com Skip Shuda

    I like the concept of “comment blogging”. I've found that it follows naturally from a listening strategy. If I'm trying to “listen” in on the conversation around a topic that I want to educate myself on, I end up on blogs – and periodically see ssomething where I can join the discussion.

    I also like to share the link in Twitter then… which helps amplify the author's authority – and I can share my more detailed insights indirectly.

    Good stuff!

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Thanks for visiting and sharing Skip! Nice to meet you.

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Great point. I think people can tell when it's done for self-promotion. Then it pretty much gets ignored anyway. LOL! Thanks for being here.

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Thank you! Check out Brandon Uttley at @brandonuttley. He works a lot with non-profits. He also told me about @kanter. He's says she's an uber authority! Good luck.

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    I think a “non-follow” tag would annoy me. Is that when a blogger makes it hard for a reader to follow someone who comments?

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Glad I'm in such good company. Thanks for visiting and I hope you'll come back again!

  • http://floors-walls-ceilings.blogspot.com/ Floors-Walls-Ceilings

    A “no-follow” tag is an html attribute, part of the html that creates a link. It doesn't make it hard for readers to follow the link, rather is tells the search engines to NOT give any credit to the target link site. Many blogging software programs automatically add nofollow tags to links in comments….your site uses nofollow tags. You can see it by clicking View…Page Source, and then do a find (Edit….Find) on the word nofollow. Ok, probably more than you really wanted to know, but that's a little more about nofollow tags and SEO (search engine optimization) :)

  • http://www.savetime.se/ Christian Bergenstrahle

    I totally agree about this – but I would like to add that it's important to comment both blogs and online media. 10% of the visitors of my blog/website comes through the biggest Daily newspaper in Sweden (http://www.dn.se) and this without them ever writing about me.

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Christian: That is a most excellent point, and I'm so grateful to you for adding it. I once posted a comment at a blog on National Public Radio. A few days later, I was invited to be a guest on the show based on my comment. I had forgotten all about that! Thank you for this timely reminder. I'm going to have to be more strategic about it like you!

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Thank you so much for sharing this with me. I asked my assistant to remove the “no-follow” tag. I like the idea that people who take the time to comment here will get SEO credit for doing so. Thank you so much for your assistance.

  • http://floors-walls-ceilings.blogspot.com/ Floors-Walls-Ceilings

    You're welcome! It's clear that you really value input/comments from readers. Thanks for writing back :)

  • Pingback: “Comment Blogging” Done Right Increases Influence and Traffic to Your Site « Robin Barr Buzz

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  • Sheer Miracle

    Very useful tips Donna Maria. Thanks! I’ve been a regular user of Facebook and Twitter and our company Blog to promote our site and business online but never thought of “comment blogging” or media bloging. Will add those to my online marketing routine!

    Jane
    Sheer Miracle Mineral Makeup
    http://www.SheerMiracle.com
    Twitter: @SheerMiracle

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