Check out the lovely Indies! Rochel Roland of Joyful Bath Co. (left) and Funlayo Alabi of Shea Radiance joined forces Saturday at Whole Foods Market in Tysons Corner, Virginia.
Funlayo and Rochel are part of Whole Foods’s Local Producer program which supports local products and the people who supply them. Says Funlayo:
I had a great time talking to customers. My goal is to expose my brand to as many customers as possible and be a strong regional brand in the DC metro area.
There is so much I could share, but one thing among many that I learned early from IBN was to have a strong brand identity, and message, and to use social media tools to promote my brand. That is where I have invested most of my time, money and effort — and it’s paying off!
Rochel says:
It was a very fun event at Whole Foods Tysons Corner, VA! One customer I spoke with told me she was an eye doctor and had a great idea for an eye cream. She wanted to know how I got started and if I could share some resources with her. And of course I gave her all the information for IBN!
I also pointed over to Funlayo and told her that she was a member too! So not only did the customer walk away with her purchase of Joyful Bath Co. handmade botanical soap, she left with new excitement to pursue her ideas!
Thanks for sharing IBN with others Funlayo and Rochel!
These ladies are such inspirations! Look at them, selling their products while also using their success to inspire other women to pursue their entrepreneurial goals. We love it, and we love supporting our members, and are always excited to celebrate their success.
If you are interested in learning about how to get your products into Whole Foods Market’s Local Producer program in your area, click here) (IBN member login required; click here to join) our exclusive online teleseminar on the topic, with Susan Mann of Manor Hall Soap Co., a Local Producer in the Boston area. (If you’re not an IBN member, click here to join.)
Congratulations Funlayo and Rochel, and here’s to many more years of Indie success!
Resources
JoyFul Bath Co. website, Twitter and FaceBook
Shea Radiance website, Twitter and FaceBook
Whole Foods Local Producer Program and Local Producer Loan Program
How I Got My Products Into Whole Foods Market (and how you can too!) (IBN member login required; click here to join)
Manor Hall Soap Company website, Twitter and FaceBook
