Hello! If you are new here, you might want to subscribe to the There’s an old saying about what happens to people who live in glass houses. It’s not good. But when it comes to social media, a glass house can mean new business opportunities, not to mention a whole lot of fun. That’s the case with Melanie Notkin, also known as the Savvy Auntie, who credits the transparency that only comes when you live in a glass house with helping her to land a first-of-its-kind social media sponsorship arrangement with a world-wide brand. Melanie was featured last week in the Wall Street Journal after she inked a deal with Disney to Tweet with her Twitter circle about a new Pinocchio movie in exchange for financial consideration, an undisclosed sum of course. Melanie sat down with me a few days ago to share some of the little-known details about the project.
dM: When did you first start Tweeting?
Melanie: December 2007, but I didn
