Sunday Soup

by Donna Maria

it’s that time again, time for Sunday Soup! Tomorrow’s radio show features Deborah Douglas, a CPA and the author of “Ripe: Harevesting the Value of Your Business. Deborah will take your questions and share tips about how to position your growing business to fully realize the rewards of business ownership!

Join us at 1:00pm New York time at Indie Business Radio!

You asked some great questions last week and I am here again to answer more. Ask me about social media, leadership, small business success, mompreneurship, family business — whatever is on your mind!

I’ll answer the questions you post here throughout the week.

Go!

Sunday Soup Photo: “Ripe: Harevesting the Value of Your Business,” by Deborah Douglas

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Sunday Soup!

Tagged as: sunday soup

posted on February 7, 2010 ·

Facebook comments:

http://twitter.com/ginarafkind ginarafkind

Hi dM!
I have another question for you.

As I'm doing more joint ventures, I'm sending out to my ezine list a lot more than I usually do. I only send out stuff that I feel my newsletter subscribers would enjoy, but I don't want to bombard them. I usually send out two newsletters a month to my list and then one or two short ones if I have a special sale or other short announcement.

Soon I could be sending emails out to my list almost 2x a week. They wouldn't be long, just an email announcing a special program someone I know is doing etc.

Should I not even worry about this, knowing that I will get some people that my unsubscribe and that's ok because they probably weren't the right match for me any way?
I use aweber and I know I can create different lists, but for some reason I get a feeling of 'ugh' when I think about having to create new lists – maybe (most probably) it's because it seems like added work.

Any thoughts?

As always, thanks for your help.
http://www.indiebusinessblog.com Donna Maria Coles Johnson

That's a tough question because only you know your audience. This may be a good time to conduct a survey. Ask them why they subscribe to your publication. Ask them what they like, dislike. Ask them what frequency serves them best. Ask them to tell you how they are likely to respond if you increased your publication dates. This will tell you what categories of subscribers you have and whether it may make sense to consider splitting them. Have you done a survey before? Sounds like the changes in your business makes this a good time to do one. SurveyMonkey.com is great. Does this help?
http://twitter.com/ginarafkind ginarafkind

yes, dM, your input always helps!
I've done SurveyMonkey surveys in the past but I think it may be time
for a new one. It's always good to get feedback.
Thanks so much!