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back porch soap

This is the second in a series of posts featuring small business owners’ suggestions for things you can do to be successful in 2010.

Earlier this week, I told you about Joan Morais, an IBN member who increased her productivity by hiring a virtual assistant. Today, I’d like to share the story of Marla Bosworth of Back Porch Soap Co. near Boston, Massachusetts. Marla is teaches classes on how to make cosmetics, and provides private consulting for new and existing businesses. Marla leads the How To Launch A Successful Beauty Business Group at our social networking site.

dM and Marla Bosworth

That’s me and the fabulous Marla at this year’s Conference of Handcrafted Soap Makers where we were both speakers this year (and will be again next year!) (Enjoy the entire photo album on FaceBook.) I was excited when Marla shared with me the strategies she used to double her sales in the past 12 months. While individual results may vary, I can’t imagine a scenario where implementing Marla’s simple steps would not benefit any business. Here’s what Marla said she did this year to double her business, and how you can do it too. Rear more about Marla’s big success!

As you may know, I am the founder and CEO of the Indie Beauty Network, a trade organization representing small and independent manufacturers of cosmetics, candles, aromatherapy products, soaps, jewelry, confectionery products and other health, beauty and lifestyle accessories. My members manufacture products on a micro-scale, often by hand from scratch.

contest

In addition to manufacturers, my members include companies that supply raw materials, supplies and ingredients to the trades represented. One of the first companies to join IBN back in 2000 was From Nature With Love. Founded by Kibby Mitra and her husband, Jay, From Nature With Love is one of the nation’s largest suppliers of ingredients and raw materials to the micro-cosmetics industry. A few weeks ago, I approached From Nature With Love to propose a contest to feature the creativity of IBN members and other industry participants in an event designed to showcase how much fun it can be to make your own health, beauty and lifestyle products. Continue Reading…