Posts tagged as:

ftc

Thumbnail image for The New Consumer Business Owner: Are You One?

The New Consumer Business Owner: Are You One?

August 9, 2010

Donna Maria coins “consumer business owner,” a term describing a new type of American entrepreneur.

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An FTC Attorney Speaks About The FTC’s Blogger Guidelines

June 19, 2010

Donna Maria shares remarks of an FTC attorney on the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.

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FTC To Host Workshops On “Journalism and the Internet Age”

November 17, 2009

On December 1 and 2, 2009, the Federal Trade Commission (FTC) will hold two days of workshops on how the Internet has affected journalism. The workshops come in the wake of the release last month of the Guides Concerning the Use of Endorsements and Testimonials in Advertising, which become effective on the first day of [...]

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Commentary And Analysis: The FTC’s New Blogger And Social Media Advertiser Guides

November 2, 2009

Last week, the Federal Trade Commission (FTC) issued Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). The Guides were issued pursuant to the FTCs authority, as granted by Congress in Section 5 of the FTC Act, 15 U.S.C. 45, to protect consumers from deceptive trade practices with regard to endorsements and testimonials [...]

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Head of Interactive Advertising Bureau Challenges New FTC Rules

November 2, 2009

Yesterday Randall Rothenberg, head of the Interactive Advertising Bureau, published an open letter to Jon Leibowitz, Chairman of the Federal Trade Commission highlight what he calls “a grave concern” with regard to the new Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). In particular, Rothenberg says that the Guides are unconstitutional because [...]

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FTC To Host Workshops On “Journalism and the Internet Age”

November 2, 2009

On December 1 and 2, 2009, the Federal Trade Commission (FTC) will hold two days of workshops on how the Internet has affected journalism. The workshops come in the wake of the release last month of the Guides Concerning the Use of Endorsements and Testimonials in Advertising, which become effective on the first day of [...]

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An Open Letter to the Chairman of the Federal Trade Commission

November 2, 2009

[This letter is being sent via fax to Chairman Leibowitz today.] The Honorable Jon Leibowitz Chairman Federal Trade Commission Dear Chairman Leibowitz: I am the founder and CEO of Indie Business Media, and the Indie Beauty Network, a trade organization representing 800+ small health, beauty and lifestyle companies. As an advocate for small and independent [...]

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FDA, FTC Warn Dr. Andrew Weil About Unauthorized Drug Claims

October 31, 2009

On October 15, 2009, the FDA and the FTC sent a joint warning letter to Weil Lifestyle, LLC (owned by Dr. Andew Weil, a physician (not sure if he’s licensed at this time in any state) and health/wellness advisor), about a product marketed at his website called Immune Support Formula. The next day, the Today [...]

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Commentary And Analysis: The FTC’s New Blogger And Social Media Advertiser Guides

October 7, 2009

On Monday, the Federal Trade Commission (FTC) issued Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). The Guides were issued pursuant to the FTCs authority, as granted by Congress in Section 5 of the FTC Act, 15 U.S.C. 45, to protect consumers from deceptive trade practices with regard to endorsements and testimonials [...]

Read the full article →