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The Value of the ReTweet

by Donna Maria on February 8, 2010

Last year, at my invitation, several members of IBN gathered in our private online networking area to discuss how we could support each other on Twitter. It was decided that on Fridays, each participant would select a person, comment on one of their blog posts and then ReTweet the post on Twitter. The goal was to see if this process served to improve each other’s Twitter influence. We did this for about a month.

One of the most exciting things about doing this was that I began to see many of my members come out of their shells to get an idea of how Twitter could support their business goals. Continue Reading…

Many small business owners conclude that Twitter is a waste of time without devoting a legitimate amount of time to learning how to use it to discover its potential value when applied to their unique situation. I recently read this post at ReadWriteWeb. It summarizes the results of a study (of sorts) on the value of Twitter based on what people are Tweeting about.

Silver Spheres

Among other things, the study shows that, 57% of 1,000 Tweets were posted by people simply talking about themselves and what they were doing at a particular time. Does this mean that Twitter is a useless mental vacuum? I suppose some might think so. But a business owner has to be extremely short-sighted to think that her customers’s conversations about themselves have no value. Here’s my explanation of why Twitter is not a waste of time, in just 29 words. Click For The 29 Words

UPDATE: 1/29/10: While this is an informative post, I discovered that it is against FaceBook’s Terms Of Service to have more than one FaceBook account, so I deleted the personal account.
Last September, I shared my new FaceBook social networking strategy, designed to help me stay connected to business colleagues and friends, as well as intimate friends and family members. Because FaceBook presumes that each person will only have one profile page, it can be challenging for small business owners like me to fully portray the numerous aspects of our personalities online. In September, I thought my new strategy would allow me to wear a business hat and a personal hat without compromising either. I was wrong.

My FaceBook Collage

So, I’ve adopted a new 3-pronged approach to FaceBook, and this time, it’s one I can work with (at least until FaceBook changes something that forces me back to the drawing board). In order to put this into context, a little of my FaceBook history is in order. Read About My 3-Pronged Approach To FaceBook

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New Johnson Family House Rules

by Donna Maria on December 16, 2009

My eight year old daughter is far more organized than I was at her age. She likes to make lists. In fact, on Friday nights, she often makes a list of all the things everyone in the house needs to do on the following Saturday. Much of the time, the lists focus on toys she wants us to buy, television shows she wants to watch or friends she wants to play with. But this past Saturday, the list was different.

Johnson House Rules

As I read her list, I a lump begin to form in my throat because it reminded me of all the things I want to teach her, and also of how I fall short as a mom. I taped them to the refrigerator. I smile each time I see them, so I thought I would share them with you.

  1. Respect others.
  2. Try not to yell.
  3. Do not fight.
  4. Have fun.
  5. Take a break from the computer.
  6. Mommy help clean up. (I don’t like this one …)
  7. Figure stuff out.
  8. Play fair.
  9. Go to bed on time.
  10. Don’t disturb anyone.
  11. Love each other.

I am so in love with that little girl.

Question: I think she covered most everything we need, not only around here, but also in life. What do you think?

The comments at my three blogs are always helpful, professional and polite, even when they disagree with my commentary. In fact, the only comments I reject are spam or comments that simply make no sense, usually because they are riddled with spelling and grammatical errors. I am also a frequent commenter at other people’s blogs. Recently, for the first time, I submitted comments that were not accepted by two unrelated blog owners. While my comments were thought provoking and polite, they did ask the bloggers to clarify some of the positions taken in their posts.

Speech Bubbles

One of my comments was rejected because the blogger did not want to debate in public. The other never appeared at the blog, even though previous comments had been approved. I love blog comments, and I value the contributions of people who take the time to visit and share opinions, questions and comments at my blogs, even when they question or disagree with me. Here are my blog comment policies so you know in advance how I handle your comments. Continue Reading…

In the 1980’s, a popular commercial for a chain of fast food restaurants featured two elderly ladies praising the “bigness” and “fluffiness” of a hamburger bun. A third lady looks more closely and hollers, “Where’s the beef?” The circus-like music in the background reminds of us how ridiculous it is to praise a flashy hot dog bun if the burger inside is practically invisible.

(If you are reading this post via email or an RSS reader and cannot view the video, please click here.)

It’s kind of the same way with you and your business. Think of the products and services you offer as hamburger buns. No matter how great they are, the real meat is what’s inside the buns — you! Everyone has fancy buns these days. What set your buns apart from their buns is the beef on the inside! Continue Reading…