I talk to many people who are investing a lot of resources in their websites. Since you cannot sell anything without a good website, this is a good thing. What many people don’t embrace, however, is the fact that e-commerce at a website happens after a sale is made. In other words, a sale is [...]
Donna Maria reminds small business owners not to rely on third parties like Twitter, FaceBook, Posterous, YouTube, etc., for their core marketing outreach.
This is the third in a series of posts featuring small business owners’ suggestions for things you can do to be successful in 2010. Last week, I told you about Joan Morais, an IBN member who increased her productivity and profitability this year by hiring a virtual assistant. I also told you about Marla Bosworth, [...]
This week’s Indie Business Radio, show features Michael McLaughlin, author of Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity. Michael is a management consultant and speaker with more than twenty years in the professional services industry. He is the founder and a principle of MindShare [...]
A salesman once told me that he had to get through an average of 11 “no” responses before he got to one “yes.” He defined “no” responses as more than just the word. Also included, he said, are things like body language (excessive fidgeting, arms folded across chest, furled brows, etc.) and being easily distracted [...]
Donna Maria shares how easy it is to charge a flat fee for some products and services to create more efficiencies for buyers and sellers and new mutually beneficial business relationships.