Posts tagged as:

the media is you

3 Reasons Why You Need a Video Set

March 6, 2010

This is Part 5 in the “How to Turn Unused Space Into a Video Set” series, and am learning a lot as the dry wall goes up in the new Indie Business TV set. In this video, the contractor says we should be ready to paint and decorate in a few days! All it takes [...]

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My 3 Blogs

November 25, 2009

I am often asked what I do. While I am involved in lots of business activities, my initial answer is always the same: I lead the Indie Beauty Network (IBN), a trade organization that provides business and advocacy services to small companies that make health, beauty and lifestyle products, and also to the companies that [...]

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FTC To Host Workshops On “Journalism and the Internet Age”

November 17, 2009

On December 1 and 2, 2009, the Federal Trade Commission (FTC) will hold two days of workshops on how the Internet has affected journalism. The workshops come in the wake of the release last month of the Guides Concerning the Use of Endorsements and Testimonials in Advertising, which become effective on the first day of [...]

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Six Strategies For Being An Effective Media Outlet For Your Small Business

November 8, 2009

In order to be an effective media outlet for your business, you should abide by some basic journalistic principles. While the technologies that support journalistic endeavors are constantly changing, the basic tenets of good journalism have remained constant for hundreds of years. The challenge for you is to use those principles to establish the branded [...]

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Plummeting Newspaper Circulation Creates New Media Opportunities For Small Business Owners

November 4, 2009

This is a momentous time in American history for small and independent business owners. That may seem like an overstatement to some, but it’s not. We are in the midst of en economic transition that is creating new opportunities for tiny businesses nationwide. There are many reasons for this transition, and one of them is [...]

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Proof That Social Media Is Killing Print Magazines

November 3, 2009

When I quit my corporate job to start my business, the first thing I did was call the vice president of public relations at the company I was leaving and ask her how to get good PR. She referred me to a veteran in the industry who broke the devastating news that my business was [...]

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The Depth of My "Social Media" Experience

November 2, 2009

In a day and time when “social media” is just a word I’ve heard when things were being said, I think it is vital that anyone saying they are qualified to teach you how to use social media should be able to validate the depth of their experience as a successful user of new media [...]

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Can’t Wait To See Kaila Westerman At The Media Is You – San Francisco!

November 2, 2009

I am delighted that longtime IBN member Kaila Westerman will join us at The Media Is You – San Francisco! Kaila is the owner of TKB Trading, LLC, a San Francisco-based supplier of cosmetics colorants for use in toiletries, soap and cosmetics. Kaila also sells waxes, lip product bases, containers, lipstick molds, and associated products. [...]

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Announcing The Media Is Y-O-U!

November 2, 2009

Announcing The Media Is Y-O-U, a one-day intensive, hands on social media training workshop designed especially for Indies! If you’re an Indie Business owner, you know how important it is to use the Internet to spread the word about your products and services. Today, doing that is easier than ever with my one-day intensive, hands [...]

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The Results Are In: Social Media Increases Sales

November 2, 2009

Earlier today, I suggested that social media is just media. Today, I want to share proof that, whatever you call it, it works! According to comScore, a digital marketing intelligence company, the graph below shows a marked increase in the number of discounts and special offers made by retailers on Black Friday (and ten days [...]

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