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Video: 2010 Conference of Handcrafted Soapmakers

by Donna Maria

As you may recall, last month, I moderated a regulatory panel and delivered “The Media Is You” in a presentation at the 2010 Conference of Handcrafted Soapmakers in Denver, Co. What you may not know is that, while there, I got to watch my husband, Darryl Johnson, in action as the videographer for the event. I am excited to share the conference video, all of it shot and edited by my husband.

If you can’t see this video, click here.

Darryl accumulated over 20 years of experience as a professional videographer with companies like ABC, NBC, CNN and ESPN before starting his video production and training company. I think Darryl’s talent and experience really shines in this video. I love how he captured the excitement of the conference attendees, and the fun times we had learning, networking and sharing. I hope you enjoy it!

Question: If you were at the conference, what do you think of the job Darryl did of capturing the event? If you weren’t at the conference, doesn’t this video make you want to come to next year’s gathering?

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Tagged as: conference of handcrafted soapmakers, darryl johnson, hsmg, video

posted on June 7, 2010 ·

Facebook comments:

  • http://www.soapguild.org Leigh O'Donnell

    I think that Darryl NAILED the energy and feel of the 2010 Conference in this video. He has been filming our events since 2008 in Vermont and the product he produces is quite literally amazing. He just knows how to capture the essence of the event as a whole and put it into a 4 to 5 minute video. Thanks, Darryl, for once again capturing our conference!!

  • http://www.gcdspa.com Emily Caswell

    This is fantastic! He did a great job–makes me wish I had been there!

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Thanks, Emily! There's always next year, hmmmm. Meanwhile, I see you burning up the wedding market with your customized goodies!

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Glad you are pleased. “Nailed” says it better than I did!

  • http://www.simplythebestcreations.com Ann Lihl

    dM!
    Your husband did a fine job of video tapping this!! And, man it looks so fun, I wanna go!

    • http://www.indiebusinessblog.com Donna Maria Coles Johnson

      Ann: Thanks for the compliment. And as for wanting to go, well, then go! I’ll see you next year, yes?

  • http://www.SoapAndGarden.com Beth

    Darryl did a great job! Very professional and put the conference in the best light.

    • http://www.indiebusinessblog.com Donna Maria Coles Johnson

      Beth: I agree. Hid dis a top notch job!

  • http://www.brambleberry.com/ Anne-Marie

    Great job Darryl! What an incredible video. I cannot imagine how many hours of footage you had to go through to get those high-energy, perfect five minutes. Thank you so much for your investment in time for the Guild. We all appreciate the final output. =)

    • http://www.indiebusinessblog.com Donna Maria Coles Johnson

      Thanks A-M! Loving you in the pink goggles. Darryl said you reminded him of Trixie, Speed Racer’s girlfriend. Remember her? You did such a great job at your demonstration. You are indeed the one and only Soap Queen!

    • http://www.indiebusinessblog.com Donna Maria Coles Johnson

      Thanks A-M! Loving you in the pink goggles. Darryl said you reminded him of Trixie, Speed Racer’s girlfriend. Remember her? You did such a great job at your demonstration. You are indeed the one and only Soap Queen!

  • http://www.eastonsweb.com jeaston

    Other commentators have covered most bases regarding the quality of Darryl's production, so I don't have words to take that conversation any further. I do want to share a thought for all of the indie business owners browsing this post.

    Because video production tools are readily available, many are inclined to produce their own video. While DIY video is a powerful tool to add to your marketing arsenal; it is better combined with pro video to layer on a bit of credibility and focus to your message.

    At first glance you might not notice it but there was a line of logic behind Darryl's production that you won't get in the average DIY video (along with high quality video, audio and editing cuts). Instead of random shots that could have showcased effectively, Darryl highlighted the event's visuals while skillfully using attendee commentary to weave a narrative telling a compelling story. In short what Darryl did was took a simple recap video and created an opportunity to sell more seats at the next event and attract a new group of sponsors.

    The cost of pro video is usually a stumbling block for most indie businesses but I feel it is well worth the money to have a tool that will actually work (produce revenue) assuming your project has revenue generating potential. If the money is simply not there up front, consider joint venturing with the producer where he/she produces the video in return for a share of the proceeds.

    Be great,

    John

    • http://www.indiebusinessblog.com Donna Maria Coles Johnson

      John: What great points you make! Remember when Feleciai Favroth said people’s heads were spinning? Did you notice that, right after that, Darryl cut to video of the lady spinning on the dance floor. That kind of flow is noticed only subliminally, and only skilled videographers and editors like you and Darryl can make it happen. It makes things flow beautifully and Darryl is especially good at it.

      I agree with you that, these days, it’s great to do you own video on a regular basis to connect with customers and make business fun. But when you are working to promote your business in a professional way, build credibility, and step up to the next level, a professional video is a must. Thanks for sharing your thoughts.

    • http://www.indiebusinessblog.com Donna Maria Coles Johnson

      John: What great points you make! Remember when Feleciai Favroth said people’s heads were spinning? Did you notice that, right after that, Darryl cut to video of the lady spinning on the dance floor. That kind of flow is noticed only subliminally, and only skilled videographers and editors like you and Darryl can make it happen. It makes things flow beautifully and Darryl is especially good at it.

      I agree with you that, these days, it’s great to do you own video on a regular basis to connect with customers and make business fun. But when you are working to promote your business in a professional way, build credibility, and step up to the next level, a professional video is a must. Thanks for sharing your thoughts.

  • darrylbjohnson

    You are very welcome Leigh, it is always a pleasure working with you and the Guild. Hope to see you in 2011.

  • darrylbjohnson

    Emily: Thank you, it was a fun time had by all.

  • darrylbjohnson

    Ann: We tried to capture the energy and atmosphere of the event.

  • darrylbjohnson

    Beth: The Guild are a good group to work with. They put on a great show.

  • darrylbjohnson

    Anne-Marie: Thanks for the kind words. It was 4 1/2 hours of raw video into a 5 1/2 minute final cut version.

  • http://thenovastudio.com Lori Nova

    I was at the conference (for the fifth year in a row) and Darryl did an amazing job at capturing the energy and enthusiasm at the event. It gave me “warm fuzzies” to watch the video yesterday – it's like reliving the fun of the conference all over again, from the comfort of my office. The HSMG is fortunate to have Darryl as our videographer year after year. I'm sure these promo videos will attract new soapers every year. Thanks for all your hard work dM & Darryl!

  • darrylbjohnson

    John: We appreciate your comments. I would like to teach people how to create their own videos with “The Media Is You”. But if they need a professional to do it, I am more than willing to help.

  • http://www.eastonsweb.com jeaston

    Donna,

    I have found the rarer and more critical the information you present is to solving a major problem the lower the video quality needed to move the dial. If you are the industry’s top tax accounting expert producing a short video on proven techniques to survive an audit, people with IRS problems will sit through a crappy video. But if you are attempting to influence someone that your business should be selected from among the hundreds of competing service providers, your image is best presented through a professional’s lens and editing skill.

    Darryl, I am a firm believer in building business models around providing those so interested with a proven path, a system to producing useful content. At the end of the day all a content video need do is present a proven solution to a driving problem, be placed where it will get the most attention by those suffering that problem and avoid distracting production errors that will keep viewers from absorbing the learning (poor lighting, distant audio, poor composition, etc.). I am sure you are the man for the job.

    John

  • darrylbjohnson

    Lori: Thank you for your words of support, we appreciate the feed back.

  • darrylbjohnson

    John: Thanks again, that means a lot coming from a person whose opinion I value.

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